With over a decade of experience in design and marketing, I currently serve as Design Manager. My expertise spans product marketing, project implementation, and marketing management, enabling me to deliver innovative and impactful designs that align with organizational goals.
I am committed to creating designs that enhance brand presence and drive engagement. Passionate about collaboration, I work closely with cross-functional teams to address design needs effectively while contributing to product marketing strategies and impactful campaigns.
Design team coordination and graphic design project management for FMCG brand launches, including Mr. Beast Feastables and PRIME Hydration retail activations.
Designed pitch presentations, e-shots, key visuals and packaging for Hayatna products; developed POSM, ATL/BTL brand activation plans, and e-commerce design for online portals.
Artwork and activation POS material across brands including Red Bull, Heineken, Amstel Malt, Hit Vit, Capri-Sun, San Pellegrino, Acqua Panna, Beyond Meat, Nathans and Gandour. Planned and delivered events, exhibitions and corporate hospitality; managed social media and digital signage.
Designed event stages, layouts and branding for team-building days, conferences, seminars and gala dinners across five-star venues in Dubai & Abu Dhabi. Managed event operations, fabrication and supplier relations.
Design and branding of exhibition stalls, roll-up and pop-up stands; vendor management for print and giveaway items.
Exhibition stall design and fabrication for IGATEX Pakistan, Expo Pakistan, Build Tech Pakistan, EGO Pakistan and 3P-Plas Print Pack Pakistan.
Promotional campaigns for Pepsi, HBL, Pizza Hut, Meezan Bank, Samba Bank, Silk Bank, TCS Courier and Mobilink.
Certificate of Appreciation for Red Bull Watermelon Sales Marathon — Mezzan UAE, Sep 2021.